I chose them because of this:

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$30 cost includes free lifetime upgrades they have a “lite” version that is free, so you can try the product for free (limited to one account).
Simple to use and not bloated.
Lets you track Credit cards, bank accounts, investments, has reports and budgeting functionality.
I only have one gripe: I’m a programmer, and I would like to be able to access the data myself so I could write my own customized reports but I guess they don’t want to offer that option.

I keep wanting to write a piece of software myself that is specifically dedicated to helping people get out of debt. If anyone has ideas, things they want, I’d like to hear them.